Building AI-Native Operations in Marketing & CX
Content engines, CX agents, and personalization are already running on AI inside the world's leading brands. Here's where the value is proven, where the lines are drawn, and where to start.
Your customer's first click now goes to an AI
AI Overviews sit on nearly half of Google queries and 89% of B2B buyers research with generative AI — the funnel you spent a decade optimizing is being redrawn in front of you.
AI only widens the gap: bolted onto a siloed martech stack, it floods channels with generic content. Built on governed brand and customer data, it compounds instead.
Most marketing teams are still stuck in pilot mode
Adoption is near-universal — 88% of marketers use AI daily — but 42% of companies abandoned generative-AI initiatives last year, and teams that measure properly see 2.4× the content ROI of those that don't. What separates the four brands above isn't model access; it's that they redesigned the underlying workflow instead of bolting AI onto the existing one.
The AI Executive in Marketing & CX Program
A live, practical, highly personalized six-week program preparing a new breed of AI-native leaders in marketing and customer experience. During the program you build a fundable, governed AI-native initiative from your own organization — content operations, CX automation, personalization, or answer-engine visibility — designed, evidenced, and governed on our AI Transformation OS, and validated by the World AI Council.
Between sessions: one-on-one coaching on your initiative, whenever you need it.
Built for those ready to become AI-native leaders in marketing & CX.
Leaders join from across the function — brand, growth, content, customer experience, martech. Fully personalized: you build a real, executable initiative in your own organization.
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Every stage builds toward one capstone: your AI initiative.
Week by week you step into a more senior AI role, and each stage adds a deliverable to your capstone — the initiative you'll present to the World AI Council. Tap a stage to explore it.
Real initiatives, built by leaders in marketing.
95% of AI pilots never reach the P&L. These did — built in the Accelerator by leaders in brand content, growth, and strategic communications.
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Run by experts who know marketing. Backed by a council.
Delivered by operators who run real AI transformation engagements with global brands, growth teams, and customer-experience organizations — using validated frameworks that turn adoption into results.
Loved by AI-native leaders.
Executives, consultants, and founders from 12+ sectors — on what changed after six weeks.
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Lead the transformation. Don't report to it.
Six weeks from now, you present a council-validated AI initiative — and carry the credential to lead what comes next.
One payment. Everything included — the full six weeks, coaching, council review, and certification.
The same program and certification — spread over three monthly payments.
Brands are already running on AI
These aren't pilots — they're production systems with measured, reported results.
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Questions, answered.
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Bring one real challenge.
Leave with an AI initiative
you can act on.
Whether you're leading your own AI initiative, advising clients, or scaling AI across an enterprise — we'll help you move from interest to an evidence-based, executable, fundable, governed AI business case that's ready for implementation.